Corvette Fever™ Magazine

In the Driver’s Seat

By Alan L. Colvin

Do you have the “fever”? The “Corvette fever”? My definition of “the fever” is a pure love for the Corvette that can rival a romantic love in many cases. I think it’s safe to say that if you are reading this introduction to our magazine, you can probably answer a positive “yes” on some level to that question. While there are varying degrees of the “fever”, one of the main goals our team has is to unite all of those fever-infected Corvette aficionado’s to join us under one flag…the new Corvette Fever™ Magazine flag. I want to say up front to please excuse the longer-than-normal length of this first column but as you will see, I have a lot of ground to cover.

There are several reasons I wanted to relaunch Corvette Fever™ Magazine (CF). While the Corvette Fever of the past was great in many ways, there are plenty of things I realized we can now improve upon. For one, we will be delivering CF online with cutting-edge proprietary software and it will be printed on a quarterly basis. Our magazine this time around will be more artistically driven. We will strive to set a standard of layout and photography that has yet to be achieved by any automotive title. We are also going to use a new perfect bound printing with a cutting-edge cover and thicker, better paper rivaling many coffee table books. The original Corvette Fever was one of the first, if not the first of the automotive magazines to shoot car-to-car features and we will be doing that at a much higher level this time around. Great how-to articles were always a big part of Corvette Fever and we will be doing some real cutting edge stuff this time around!

I am sure by now many of you are wondering, “What the heck? How was Alan able to relaunch this magazine?” Well, while I can’t get into many of the specifics about the journey, at least for now, I will share what I can with you. I still believe in the statement “If you build it – they will come”. I know that may seem naïve in today’s world, but I can’t help it. I have always been a “glass half full” person and while I am a realist, in this specific case, I believe that most Corvette owners are drawn to positive people who have their best interests at heart. I still believe if you create a premier product, engage the Corvette community in a variety of positive ways (win-win’s), deliver that product on a variety of platforms (easy access) and treat everyone with respect, you will succeed and everyone will win.

I have been working on this project for about a year and a half and we have come a long way in that period of time. When I say “we”, I am referring to our Corvette Fever™ team. While some key members request to remain anonymous for now, I can tell you that our Creative Director Sharon Tender is at the helm of all things design. Sharon was my former art director when I was editor of Corvette Fever V1.0 from 2004-2010. I always believed that Sharon was the best art director at Source at the time and I am super excited she is on the bus again with me. We will also be working with some of the most creative freelancers in the business this time around and I will introduce them individually as they come aboard.

While many of you may know of me personally, either from my successful book series Chevrolet by the Numbers (130,000 plus copies sold) or from my time in the editor’s chair of CF back in the day, my automotive “walk” began much earlier. As a matter of fact, I have loved cars since I was a little kid. My mom said the first legible thing I ever drew was a car, so I guess you could say I have always had gasoline in my veins. I am super “pumped” to be leading Corvette Fever™ again!

I have been writing for magazines for about 35 years and I have loved the publishing business since I first began. I have always loved uncovering Corvette’s never seen before, driving test fleet Corvettes provided by the factory for new car introductions, working on project cars with brand new technology and meeting car owners for the first time. I love the work it takes to write and photograph how-to articles so the subscribers can learn to do the work themselves. As most of you now realize, the automotive magazine business has drastically changed in the last ten years. When I was still at Source Interlink, our portfolio contained over 70 magazines. A few were not automotive titles, but you get the picture. As of today only a few are left. This fact has created a vacuum for automotive content and many of us veterans have launched new magazines to fill the void.

That said, I want you to be assured that our goal is to create a magazine that has total engagement with our audience. By that I mean we will be creating a working environment to engage our customers on a daily basis so we can consistently meet the expectations of our “people”. That means you! Obviously, we can’t meet every expectation, but we are laying all our cards on the table to say, “We care about what you think and our door will always be open for positive suggestions”.

Here is the general plan. We will provide a free limited subscription to the new Corvette Fever™ via the internet to every new customer. Most people do not want to read more than 10-12 pages of online content at a time so we will be delivering our content in bite-sized portions to your email inbox on a regular basis. At the end of the free subscription you will be offered an opportunity to subscribe to the magazine for one year or longer. With that paid subscription you will continue to receive the online content as stated but will now receive four printed issues per year that will be a more-in-depth accumulation of the digital content you received the prior three months PLUS additional content not available online. How does that sound? I have always thought “free is always good!”

I am happy to personally welcome you to the new Corvette Fever™ Magazine. I look forward to engaging with lots of old friends and many new ones. Buckle up for one hell of a ride!

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